The Charge: Activating the 10 Human Drives That Make You Feel Alive

The Charge Activating the Human Drives That Make You Feel Alive NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER BESTSELLER WALL STREET JOURNAL BARNES AND NOBLE On a dark and steamy Caribbean night Brendon Burchard stood bleeding atop the crumpled hood of his w

  • Title: The Charge: Activating the 10 Human Drives That Make You Feel Alive
  • Author: Brendon Burchard
  • ISBN: 9781451667530
  • Page: 341
  • Format: Hardcover
  • NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER BESTSELLER 1 WALL STREET JOURNAL 1 BARNES AND NOBLE.On a dark and steamy Caribbean night, Brendon Burchard stood bleeding atop the crumpled hood of his wrecked car That night he learned about mortality, discovering that at the end of our lives we will all ask, Did I live Did I love Did I matter Since that faNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER BESTSELLER 1 WALL STREET JOURNAL 1 BARNES AND NOBLE.On a dark and steamy Caribbean night, Brendon Burchard stood bleeding atop the crumpled hood of his wrecked car That night he learned about mortality, discovering that at the end of our lives we will all ask, Did I live Did I love Did I matter Since that fateful night, Brendon has lived a fully charged life, and he s helped millions of people around the globe transform their lives and feel alive, engaged, and fulfilled Brendon observes that the emotional energy of the world has flatlined, and he sets out to fix it People are stressed, restless, and wanting out of life Despite the fact that most people have what they need to be happy, they rarely feel the levels of excitement, engagement, or satisfaction they deserve So what s the solution In The Charge, Brendon argues that the only way to measurably improve the quality of your life is to learn how to activate the very 10 drives that make you most human These drives are your desires for control, competence, congruence, caring, connection, change, challenge, creative expression, contribution, and consciousness These drives shape everything you think, feel, and do in life, so understanding and mastering them is critical to your success and happiness Strategically activating these drives on a consistent basis is the fastest path to living a fully charged life Harnessing our human drives is not easy if it were, we wouldn t see so much restlessness in the world That s why Brendon has devised what he calls the true activators of human experience a series of powerful yet simple actions you can take to radically increase your levels of energy, engagement, and fulfillment in all areas of your life What Brendon uncovers in The Charge will surprise and challenge you It turns out that most of the ways we seek to meet our human drives are actually counterproductive We all want control, for example, but seeking to have certainty in our daily lives or to control other people will actually decrease our levels of control and happiness We have a deep desire for change, too, but we often fail to make the right kinds of change that would make us feel alive and in command of our lives In The Charge, Brendon helps us overcome these mistakes and illuminates the path for strategically and intelligently activating our 10 human drives so that we can have the one thing we all want life in our lives Brendon Burchard is the founder of High Performance Academy and author of the 1 New York Times and 1 USA Today bestselling book The Millionaire Messenger He is also the author of Life s Golden Ticket and one of the top motivation and high performance trainers in the world His famous training events and videos inspire millions of people to find their charge, share their voice, and make a greater difference.

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    About " Brendon Burchard "

  • Brendon Burchard

    BRENDON BURCHARD is the author of the New York Times bestselling book, THE CHARGE, and the 1 New York Times bestseller THE MILLIONAIRE MESSENGER He is also founder of High Performance Academy, the legendary personal development program for achievers, and Experts Academy, the world s most comprehensive marketing training program for aspiring authors, speakers, coaches, and online thought leaders For these works, Brendon is recognized as one of the top trainers in the world on the topics of both motivation and marketing.Brendon s books, videos, newsletters, products, and appearances now inspire two million people a month worldwide Brendon was blessed to receive life s golden ticket a second chance after surviving a car accident in a developing country Since then, he has dedicated his life to helping individuals, teams, and organizations find their charge, share their voice, and make a greater difference in the world.Brendon is regularly seen on public television, and he has been in media appearances on Anderson Cooper, ABC World News, Wall Street Journal TV, NPR stations, Oprah and Friends, and other popular outlets like SUCCESS magazine, Inc, Forbes, FastCompany, and the Huffington Post.As one of the most in demand trainers of our time, Brendon has shared the stage with the Dalai Lama, Sir Richard Branson, Tony Hsieh, Tony Robbins, Wayne Dyer, Stephen Covey, Deepak Chopra, David Bach, John Gray, Jack Canfield, Tim Ferriss, and His clients include entrepreneurs and executives from 59 countries, and his advice and training has been in use at, or sought by, Accenture, Alcoa The United States Naval Academy, and 34 or the top 50 universities in the world.Brendon s recent online marketing campaigns have set records in publishing, online product launches, and live video broadcast revenue, and he has become the go to marketing advisor for many of the most successful companies and celebrities in the world Anderson Cooper calls Brendon one of the top marketing and business trainers in the world Brendon blogs on his FB page at facebook brendonburcha


  • Wait I'm TOTALLY biased on this one! :) Can't wait to hear what y'all think!! Here's the preface of the book, just for my friends:Out ThereThe Charged Life, the truly lived life, is not a routine existence in some quaint, picturesque village of safety and certainty. No, the life worth living is out there, in the wooded wilds of the unknown, on the craggy battlefields that test our wits and wills in the daily fights with our own demons. It is found during the long onward slog through the storms [...]

  • I retained absolutely nothing from this read. I don’t know if I should shoulder all of the blame since I picked a type of book I despise, or if it all should go to the actual book itself since it was boring as shit. I will be kind and say that it was organized in a very easy to follow format and the vocabulary used wasn’t too complicated. I will be hateful and say that the lifestyles mentioned did not match my own so there was a certain level of irritation grumbling through my mind as I read [...]

  • I read the description of the book and had my doubts-- it was a $5.99-er from Audible which should have told me all I needed to know. I had $6 to burn so I bought it.I shouldn't have.See, the problem with these kinds of books, as well as the lives of Content Marketers I follow, is that they automatically assume people wake up every morning unmotivated to change their own lives and financial circumstances; that getting super rich is the only way to lead a fulfilling life. I get this vibe from so [...]

  • I prefer books with a more Christian perspective. He swears quite a bit. However, it fascinates me that Brendon had a spiritual encounter when he was in a serious car accident that so much is in line with how God interacts with us through nature, situations, and thought processes, that it makes me think that he is on a journey to the One True God, and this is all part of his search for The Truth. The Truth can't contradict itself after-all! In spite of the swearing and his beliefs contradicting [...]

  • It's hard to put my finger on what turned me off about "The Charge." Was it Mr. Burchard's "golly-gee-whiz" overly-earnest narration? Was it the numerous times he mentions his "celebrity clients" or his "multi-million dollar" lifestyle? Perhaps it was his generous use of the term "neuroscience." Or was it the fact that Mr. Burchard looks like Walton Gogginsd I kept picturing Boyd Crowder of "Justified" doing the narration!?My one takeaway from "The Charge" is that I am not the intended audience [...]

  • The Charge: Activating the 10 Human Drives That Make You Feel AliveIn 'The Charge', Brendon Burchard, top motivational expert, asserts that even in a restless, overworked and sometimes mundane world, it is possible to live an extraordinary life. He identifies 10 drives that are the force behind our humanity and these drives include: the desire for greater control, congruence, competence, challenge, connection, creativity, contribution, caring, change and consciousness. Burchard proposes that by [...]

  • Loving this book way more than I expected. Brendon is the real deal. He has leveraged neuroscience and his scholarship of great leaders, exhaustively studied the physiology of high performance, to create this gem. Highly recommended for people with drive who want to be more effective. Brendon is the next gen Stephen Covey! WOOT!

  • I loved this book. I've read a few of his books and enjoy his writing style, but this book is hands-down my favorite. It's not another rah rah self-help book. He lays out a strong case for living a "charged life" and a very clear action plan. He'll push you out of your comfort zone where the real fun (and challenges) begin. If you're tired of mediocrity, read this book. I highly recommend it.

  • At first I thought to myself: this is a motivational book that couldn't even motivate me to read through it! But I did manage to read it though and I found out that it's a very good book.It's filled with virtuous rules and useful advices to better yourself and enliven your life, presented in a very easy manner to understand and follow. The author managed to deliver his message in a very intelligible way, very well organized and written. However, that's not to say that it is easy to adopt and int [...]

  • "These days, it's easy to get detached from all the marvels around us. We get antsy when our cell phones drop a call and forget the magical fact that the signal going from the little square box in our hand must travel to some distant cell tower or satellite in space, then through the air at tremendous speeds, then somehow, out of 7 billion people, find the right person's little square box on the other end. When it comes to our technological advancement, we are perhaps the most oblivious and unap [...]

  • Brendon Burchard differentiates The Charge from rewarmed, cheer-styled motivation books by utilizing amazingly clear and intuitive suggestions. Burchard challenges readers to proactively re-examine their everyday routines, thoughts and actions. This fresh perspective, combined with simple yet effective action ideas, allows the reader to reactivate emotional and motivational drives that may have been subtly muted by common life trials.

  • An interesting quirky book with plenty of practical suggestions to recharge the batteries when experiencing the blahs. Not a panacea but thought-provoking. What alarmed me though was how the author admits readily that he charges a quarter of a million dollars per year at a minimum to individual clients. It kind of spoils the sense one gets that the author is not self-serving in his advice.

  • This book has to be the most intellectually insulting piece of work since the "10x rule" by Grant Cardone. Each chapter is started by a quote and/or anecdote that connects you to his message. To be completely honest, those so called anecdotes sound completely fabricated for the book. In the beginning of chapter 8, he speaks about an incident where he meets some random guy who ironically makes a living implementing changes to great companies, but can't keep his life in order. Brendon Burchard, au [...]

  • While i do not consider myself to be an experienced book reviewer of sorts, especially so as this is my first book review, i am glad to say that this book is definitely worth a read. Firstly, Brendon Burchard introduces the personality of someone with a 'charged life', which already includes pointers that everyone can use for their own lives (Can't recall them word for word, and i have lent the book to someone else). Subsequently, Brendon goes into depth for each charge, starting with a short ca [...]

  • I actually got my hands on this book at a medical convention where Brendon Burchard was one of the speakers. I mention this because the ideas he conveys through this book were the same ones he demonstrated at the convention, and I will admit that I feel he is much more convincing as a coach in person than through text. That's not to say that he wasn't effective at all with this book, but I couldn't help but be biased about this throughout reading this. This might just be a personal thing.But non [...]

  • I see the world differently when I listen to Brendon Burchard. When I meet a CHARGED person, living a CHARGED life, I take notice. I get inspired. I move closer and closer to the highest and best version of myself. I am more loving and compassionate. I'm happier! Always inspiring, insightful and entertaining, Brendon Burchard has written a masterpiece of an action plan for understanding our human drives and living a full and rewarding life.

  • Very good. Usually with self-help or how-to books I end up making an action guide to go with, but that wasn't necessary in this case. It took me a long time to get through the book, because he includes a lot of journal exercises that require a lot of soul-searching. But I found it helpful, and I am feeling more happy and energized as I incorporate these things into my life. Recommended for anyone who's looking to eliminate the 'MEH' from their life.

  • This book is providing the incentive I need to get out of my blahs. I have known all along that my self-defeating attitude has been holding me back (I have become overwhelmed by knowing that technology is moving faster than my brain is) and this book is giving me some concrete instructions for coming out of it a goal at a time. I have some learning plans I am developing, too. Very worthwhile.

  • If you want more out of life and don't want to just drink another cup of coffee to get it, this is a book for you. As I find myself in a particular part of my life, this is the exactly what I needed to read. Its not magic, but rather hard work to get the life you want but knowing you have to actively pursue it.

  • Hands down the best book I've read to date on personal transformation and mastering professional achievement. Every chapter is full of insight and practical advice on turning common sense into common practice. Brendon is very inspiring and the book is definitely a game changer.

  • If you're living a caged or comfortable life, you have GOT to read this book--Brendon shares these 10 human drives in great detail--it will force you to get off your behind if you're not happy with the life you're living!!

  • Good self-awareness exercises for those who feel "stuck" or are wanting more out of life. Clustering the basic human drives into actionable groups is a good organizational device. The book's tone is enthusiastic and personable. As with anything, the student needs to be ready.

  • Brilliant. Among all the inspirational books that ive read, this is the most realistic and detail, so far. How real life scenarios are embedded in this book, i think majority can relate personally to the content.Nice that Coelho made a special appearance at the beginning, it caught my attention.

  • Awesome book! I found so many small action steps to take that are making a huge difference in how I do life. This is a must read for anyone looking to put more life into living!

  • Charge – Brendon BurchardBrendon describes feeling charged means feeling engaged, energetic and enthusiastic. He states that there are 3 kinds of lives;Caged life: People let others/their past dictate their identities and are trapped in a tight box of beliefs about what is possible for them. Life seems scaryComfortable life: Have all the amenities in life yet you feel ambitionless and without drive/excitement. Life seems stale. He suggests we should work on 10 drives that will bring us towards [...]

  • Pompous, bloviating, melodramatic. Overblown rhetoric. Relies on an uncritical & easily (emotionally) moved audience. The kind of people who thinks people are "brave" for dealing with everyday life, or having some difficult circumstance regardless of how they deal with it (burn wounds on face etc). The kind of people who uncritically accept soldiers as heroes. Rhetoric is mostly toned down after the very long intro (probably 1-2 hours), but still annoying throughout.Overly simplistic: preten [...]

  • Worth Reading.It might not be the most insightful book a one would read. However, it does have polorized ideas that do mean something and we may consider having them in front of us to reach better state of being.As the author mentions in the end a one may not reach 100% of these drives. Thank you Brendon

  • I just dug into Brendon Burchard this month, so that meant I took a mission to read all his books and you can really tell that his latest book is the greatest and if I had to recommend one book from Brendon it would definitely be High Performance. That said I still think it's a great book to read if you are interested in human psychology and self development.

  • Great organization of self-help concepts. Well-written and inspiring. One of the few books that has changed my habits in the long-term. You'll be better for having read it.

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